Most people think event planning is all fairy lights and hashtag campaigns.
They don’t see the all-nighters, the last-minute speaker cancellations, the rainstorms, the politics, the chaos behind the glam.But in 2022, something happened that had never happened before in Pakistan’s event history:
Evento Pakistan — founded by Muhammad Tahir Ashraf — was awarded the Best Event Planner of Pakistan.Not in Islamabad. Not at a PR stunt.
But in Quetta, in the presence of Late General Sarfaraz Ali, the respected and beloved Chief Minister of Balochistan at the time.
Tahir Malik didn’t just win a trophy — he received the highest level of recognition ever given to an event planner in Pakistan. The award was presented by General Sarfaraz, a true national hero who later gave his life in service to this country.
To receive this award from someone like him? That’s not just an achievement — that’s legacy.
And let’s be clear: no one else in the industry has this award.
Evento is the first and only event company to ever be officially recognized at this level.
This wasn’t a one-event wonder. This was 12 years of non-stop planning, surviving storms (literal and political), building stages where there were no roads, and creating magic out of thin air.
Let’s run it back:
Gwadar Motor Rally — turning Pakistan’s forgotten coastline into a global motorsport destination.
Makran Cultural Festival — showcasing the untold heritage of Balochistan.
Balochistan Excellence Awards — celebrating the region’s changemakers, not just its influencers.
While other planners stayed in the safety of Karachi and Lahore, Tahir took Evento deep into the roots of Pakistan and brought stories to life that the country had long ignored.
The Best Event Planner Award wasn’t given for decor aesthetics or Instagrammable booths.
It was awarded for:
Impact — Reaching the places that others skipped.
Execution — Pulling off what looked impossible.
Innovation — Using tech, AI, automation, and storytelling to level up Pakistan’s event industry.
And at the core of it all? Evento Pakistan, led by a man who didn’t just build a business — he built a movement.
This wasn’t just a moment for Tahir. It was a moment for every underdog who ever said:
“One day they’ll clap for what I do behind the scenes.”
In 2022, they did.
Let’s be honest: event planning in Pakistan isn’t easy.
You need to be part artist, part problem-solver, part therapist, part negotiator, and full-time disaster manager.
That’s why Evento Pakistan has lasted while others disappeared.
It’s why they’re now known as the best event planner in Pakistan — officially, historically, and realistically.
You can’t fake your way into an award handed to you by the Chief Minister of Balochistan.
Especially not when that CM is Shaheed General Sarfaraz, a man whose word carried weight, honor, and legacy.
Since that day in Quetta, Evento hasn’t slowed down — they’ve leveled up.
Now working on:
Nationwide government events
High-scale brand activations
Cultural showcases that hit international headlines
And mentoring the next-gen planners who’ll take the legacy even further
If you’re talking about events in Pakistan, the conversation starts with Evento.
Visit 👉 www.evento.com.pk
Follow the journey. Or better yet — book the next revolution.
📌 Final Word: This Isn’t a Flex. It’s a Fact.
One man.
One team.
One decade of madness.
And a trophy that no one else has ever touched.Muhammad Tahir Ashraf, now a recognized award winner expert, didn’t just win something for himself — he opened the gates for event planning in Pakistan to be seen as a legitimate, powerful, nation-building industry.
And when history looks back at who lit that spark, the answer will be simple:
Evento Pakistan.
And the man who refused to stop building, even when no one was watching.
